The World Food Programme is only able to provide life-saving aid to 120 million people every year because the humanitarian principles that give everyone access to basic human rights, like aid, are maintained.

These humanitarian principles are now under threat. 

Aid is blocked at borders, food is left to rot, innocent citizens are punished for the actions of governments and groups beyond their control. 

We had one print ad to make centre-right audiences understand the
importance of these fundamental principles and care about protecting them.