2024 was a bad year.
A fascist became President (again), the genocide in Gaza escalated,
and the climate crisis led to even more extreme weather events.

Against this dismal backdrop, UNICEF needed people to feel hope that change was possible.

But sitting and hoping for things to get better hadn’t gotten us anywhere.
Instead, we needed to make hope feel active - something that empowered people to support UNICEF.

We looked back at some of history’s most important moments to remind people
of what hope can be:
The bridge between the impossible, and reality.