The average rent in Lisbon is 116% of the average net salary. 
Unsurprisingly, homelessness is a huge problem.

Yet despite it being one of the fastest growing issues in Portugal, it’s completely ignored by governments and tourists alike.

So, to get attention, we looked to the things that people can’t stop talking (and posting) about - its tiles.

Famous for their gorgeous depictions of historic events, people and traditions,
we reimagined the Portuguese mural to highlight the current reality facing the country and help raise money for Salvation Army.