In January 2025, Trump cut USAID, removing billions of dollars from
UNICEF’s funding overnight.

Millions of children who rely on UNICEF for food, healthcare and shelter were suddenly at serious risk.

It was clear that we couldn’t rely on our leaders to protect the most vulnerable.

So instead we called on ordinary people to step up and make a difference.
Something they could do through the international reach of UNICEF.

With just two weeks and zero budget, we delivered a powerful social campaign across 15 countries that succeeded in reaching its €1 billion euro target.