Despite making up 50% of the population and holding 80% of spending power, 
women still only made up 33% of business owners in 2021.​

When you follow the paper trail you discover that our cash keeps ending up in
 men’s pockets. 

We needed to make people more conscious of where their pounds were going and tilt the scales in the other direction. So we created Fund Femme - a movement to get people supporting female and non-binary business owners with what matters - their cash.

Because our purses have power. And together, we can make change.